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Women Rate Top Automotive Brands Through Dealership Experiences

By Liz Opsitnik
Friday, Jul 23 2010 11:09

Women car buyers make more than half of new vehicle purchases and influence up to 80 percent of all new car purchases, according to Women-Drivers.com, a site that connects women car shoppers to women-friendly dealerships and gives advice and tips on car shopping.

The site released its semi-annual 2010 Top Auto Brands list, which comes from women's dealership reviews, including their purchasing, browsing and service experience at car dealerships across the U.S. Women car buyers ranked Mercedes-Benz, Jeep, Lexus, BMW and Chrysler the highest overall.

"Car manufacturers and dealerships that highly engage and support women during the purchase process are placing themselves in a strong position to convert more browsers to buyers, and, to get more referrals - all translating to increased sales. Credit the top performing brands; clearly these companies and dealerships are doing a great job with customer engagement," said Anne Fleming, president and car buying advocate for Women-Drivers.com, in a statement.

Mercedes-Benz C-Class

Mercedes-Benz ranked number one in all three review categories by women car shoppers and buyers.

Combining overall purchasing, browsing and service scores, the top 10 brands are:

  1. Mercedes-Benz
  2. Jeep
  3. Lexus
  4. BMW
  5. Chrysler
  6. Acura
  7. Honda
  8. Buick
  9. Dodge
  10. Nissan

The top 10 brands for purchasing experiences (the engagement and treatment by the salesperson, overall dealership experience, and financing process at the dealership) are:

  1. Mercedes-Benz and Dodge (tie)
  2. Lexus
  3. Chrysler
  4. Kia
  5. Jeep
  6. Buick
  7. Toyota
  8. Mazda
  9. Nissan
  10. Chevrolet

The top 10 brands for browsing experiences (women customers who went into the dealership but did not purchase that day) are:

  1. Mercedes-Benz
  2. Mazda
  3. Nissan
  4. Kia
  5. Jeep
  6. Chevrolet
  7. Dodge
  8. Chrysler
  9. Acura and Ford (tie)
  10. Volkswagen

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Confused or unsure about some of the car loan terms used in the article? Click here for our Auto Loan Glossary.



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