What is the dealer invoice price of the vehicles you are considering? If you don’t know what the dealer pays for the car, you won’t have a starting point for price negotiations. Once you know what the dealer pays, you can go from there. Remember, they need to make some profit to keep the doors open, but you shouldn’t be paying an extremely high amount for the vehicle. Sometimes, buyers can get vehicles at a price less than the dealer invoice if it’s a model they really want to sell. Remember that they will try to make up that profit in the finance manager’s office and with add-ons.