BBVA Compass and TrueCar Team Up for New Car Buyer Online Service

By Justin Stoltzfus
Thursday, Oct 06 2011 13:23

Some of the most recent news around car sales is that financial services are taking to the kinds of new tech tools that help new and used car buyers to shop smarter. An October 5 press release shows that BBVA Compass, a major U.S. bank with major operations in the Southwest, is collaborating with one of the biggest auto industry data firms, TrueCar, to set up an online car buying program that will give a lot more transparency to the process.

We routinely report on what TrueCar finds out month-to-month about the changing American auto market. With this new service, known as the BBVA Compass car buying service, car shoppers will be able to use a lot of TrueCar’s most current data during their research process, as well as getting “online and up front” price quotes that provide much more clarity about the value of new and used vehicles.

These programs are so important to buyers because buying a car is different from many other consumer purchases. A lot more subjective value factors combine to confuse less experienced car buyers. In addition, buyers who simply go to the lot to buy without doing their homework first can often expect a lot of guidance from dealers that may be in the lot’s best interest, not in the buyer’s. This is simply the nature of the car sales game, and that’s why so many consumers are happy about new research tools that can help them negotiate better deals for any vehicle brand or model.

Lots of the best information from firms like TrueCar is available right here on a daily basis. From today’s low-interest financing deals, to essential information about which car models are selling like hotcakes, you can get details that help in putting together your own car buying strategy, the one that will serve you well when you find yourself in the middle of the fast-paced dealer sales process. Keep informed about the industry, and about how to get the best bargains when it’s time for a new ride.

 

 

 


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