Volkswagen of America recently announced that it is bringing back its "sign then drive" sales incentive to try and lure back some customers into VW showrooms. Tough times have seen most manufacturers relying on incentive programs to keep their dealers happy, and now Volkswagen is joining the fray. Even though VW just passed GM and Toyota to become the world’s most valuable car maker, Volkswagen is still feeling the affects of a weak economy.
Included in the promotion are a host of 2009 models including the Rabbit, Jetta 2.5L, GTI, New Beetle, New Beetle convertible, Eos, Passat, Passat Wagon and Touareg. The slow-selling 2008 R32 will also be included. VW will waive the security deposit on the 13 models and also make the first monthly payment for customers leasing a new vehicle. The way things are going, Volkswagen has no choice but to try and match offers of competitors and lure some customers back.
Mark Barnes, Volkswagen of America’s chief operating officer, said, "In these tough economic times, it’s important for Volkswagen to take action to ensure that we continue to maintain and grow our market share."
Indeed, VW is going to have to take action in order to keep its market presence intact.
Source: Edmund’s Inside Line