U.S. auto sales continued their increase in November, with some brands setting sales records. Shoppers had plenty of incentives to choose from, including 0 percent auto loan financing, even on new 2011 models, big cash back rebates on leftover 2010 models and more $0 due at signing, also known as sign and drive, lease incentives.
General Motors saw an increase of 20.8 percent in November, compared to the same month a year ago, and attributed the gain to a balanced contribution from all four of its core brands.
"Each brand came to the party in November," said Don Johnson, vice president, GM U.S. sales operations. "These results show that our brands continue to gain momentum with consumers who want stylish, fuel-efficient vehicles."
Subaru had its best November ever, and set a record by selling 20,792 vehicles, which was a 22 percent increase compared to November 2009.
"We have a formula that works," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our vehicles are right-sized, come with all-wheel drive standard, and are known for safety, reliability, fuel economy and spirited driving. Add into that mix excellent value for money and it’s clear why we are seeing sustained demand for our brand."
Kia also had a record month. Kia sold 26,601 vehicles in the U.S. in November, which was a 48.2 percent increase over the same month last year and the brand’s eighth monthly sales record this year. So far in 2010, Kia’s sales are up 16.8 percent over 2009 and Kia has already exceeded its previous full-year sales record set in 2007.
"Surpassing our previous best annual U.S. sales mark in just 11 months is the ultimate proof of the dramatic impact Kia’s design-led transformation is having on the brand in terms of increased consumer awareness and consideration of Kia," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia. "Our transformation continues with the all-new 2011 Optima now arriving in showrooms, to be followed in the coming months by the introduction of our first turbocharged and hybrid vehicles in the U.S."