Whether people will admit it or not, women and men go through different car buying experiences. Women still have yet to be accepted as educated, informed car buyers. There are definitely dealerships and salespeople who treat women customers with respect and treat them equal to male customers, but there are also some who do not.
USAA negotiates the pricing on a vehicle beforehand through contract pricing. Then they pass on the discounted price to the USAA member. Lindsey used the service to get pre-approved for her loan as well. They told her what dollar amount and interest rate she was approved for, which allowed her to walk into a dealership and see if they can beat it.
"The salesman was very condescending. I think he thought we were too young to buy a car and he was definitely making opinions on our income based on what we were wearing. We were dressed very casual. To let him know I was serious, I told him I would take a car today if I got the right deal."
"Bring your printouts with you. Look the salesperson and sales manager directly in the eye. Be confident. It might help if you don’t bring a man with you. It might make it less distracting to the salesperson. Although my fiancé was clear he wasn’t the decision maker, they still focused on him."