Jaguar Land Rover Cuts Production

As a result of falling sales in Europe, Jaguar Land Rover made the announcement that it is cutting production at its three plants in the U.K. Production at Jaguar’s Halewood plant in northern England will stop for a week starting October 27. The company cites a falling demand for the Jaguar X-Type and Land Rover Freelander models built there.

"We’re taking prudent action to match production to demand," said Don Hume, Jaguar Land Rover’s director of corporate and government affairs.

Jaguar Land Rover is also cutting production at its Solihull factory, near Birmingham, England. The production will be ruduced to one shift from two. The factory currently builds four Land Rover models. The factory’s autumn shutdown at the end of October has also been increased to two weeks from one week, according to the company. Castle Bromwich builds the XJ upper-premium sedan and XK premium roadster, both of which haven’t been hit as hard sales-wise. The plant will have one non-production day per week.

"There will be no job losses," Hume said.  "Nothing further is planned at this time but the situation is under constant review."

As sales slumps start hitting other parts of the world, it’s up to manufacturers like Jaguar Land Rover to adjust their production plans to match.