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Program Title: Ford US Customized Fulfillment Direct Offer Ford US National Program Type: Bonus Cash 
Bonus Cash: Customer/consumer bonus cash. Can be used with other incentives. This is not always available with leasing. Effectively reduces price of vehicle. Rebate Cash To Customer: $750.00 Comments: Ford US Customized Fulfillment Direct Offer Eligibility: Targeted Direct Mail End Date: 2014-03-31
Program Title: Ford US Retail Finance Rates Ford US National Program Type: Best Manufacturer Finance Rate 
Best Manufacturer Finance Rate: The best interest rate the car manufacturer's (i.e. Ford, Toyota, etc.) finance company can offer a customer. (i.e. 0% for 60 months) Term Months: 36 APR: 2.90% Comments: Ford US Retail Finance Rates Eligibility: Public End Date: 2013-06-03
Program Title: Ford US Launch Direct Mail Offer Ford US National Program Type: Bonus Cash 
Bonus Cash: Customer/consumer bonus cash. Can be used with other incentives. This is not always available with leasing. Effectively reduces price of vehicle. Rebate Cash To Customer: $750.00 Comments: Ford US Launch Direct Mail Offer Eligibility: Targeted Direct Mail End Date: 2013-05-31
Program Title: Ford US RCL Renewal (A/Z/D-Plan) Ford US National Program Type: Lender Bonus Cash 
Lender Bonus Cash: Cash provided by a car manufacturer's (i.e. Ford, Toyota, etc.) lending arm, such as Ford Motor Credit or Toyota Financial Services. Can be used with other finance and lease products offered by the captive finance institution. Rebate Cash To Customer: $500.00 Comments: Ford US RCL Renewal (A/Z/D-Plan) Eligibility: A/Z/D Plan Customers End Date: 2013-07-08
Program Title: Ford US New Hire Car Voucher Ford US National Program Type: Bonus Cash 
Bonus Cash: Customer/consumer bonus cash. Can be used with other incentives. This is not always available with leasing. Effectively reduces price of vehicle. Rebate Cash To Customer: $1000.00 Comments: Ford US New Hire Car Voucher Eligibility: Targeted Direct Mail End Date: 2014-01-02
Program Title: Ford US Dealer Cash Certificate Ford US Chicago Region Program Type: Dealer Cash 
Dealer Cash: Cash given specifically to the dealer by the manufacturer to be used to close a deal. The dealer will use this to protect its profit margin on a sale. It gives the dealer room for the buyer to negotiate on the price of the vehicle and still make a profit. Comments: Ford US Dealer Cash Certificate Eligibility: Public End Date: 2013-05-31
Program Title: Ford US First Time Buyer Offer Ford US Dallas Region Program Type: Down Payment Match Cash 
Down Payment Match Cash: Rebate Cash To Customer: $500.00 Comments: Ford US First Time Buyer Offer Eligibility: Public End Date: 2013-07-08
Program Title: Ford US RCL Customer Cash Ford US Los Angeles Region Program Type: Lease Cash 
Lease Cash: Cash provided by the car manufacturer to be used toward the customer’s lease. Rebate Cash To Customer: $750.00 Comments: Ford US RCL Customer Cash Eligibility: Public End Date: 2013-07-08
Program Title: Ford US Challenge Retail Bonus Customer Cash Ford US National Program Type: Lender Bonus Cash 
Lender Bonus Cash: Cash provided by a car manufacturer's (i.e. Ford, Toyota, etc.) lending arm, such as Ford Motor Credit or Toyota Financial Services. Can be used with other finance and lease products offered by the captive finance institution. Rebate Cash To Customer: $500.00 Comments: Ford US Challenge Retail Bonus Customer Cash Eligibility: Public End Date: 2013-06-03
Program Title: Ford US RCL Residuals Ford US National Program Type: Manufacturer Lease Residual 
Manufacturer Lease Residual: A lease residual set by the car manufacturer's (i.e. Ford, Toyota) captive finance institution in conjuction with its overall leasing program. This rate is often set higher than real market value to drive down a monthly lease payment. Term Months: 24 Comments: Ford US RCL Residuals Eligibility: Public End Date: 2013-07-08
Program Title: Ford US Retail Customer Cash Ford US Houston Region Program Type: Stand Alone Retail Cash 
Stand Alone Retail Cash: Car manufacturer (i.e. Ford, Toyota, etc.) provided consumer cash. Cannot be used in conjunction with promotional lease/finance rates. Rebate Cash To Customer: $1500.00 Comments: Ford US Retail Customer Cash Eligibility: Public End Date: 2013-07-08
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