Domestic auto brands had a higher initial quality score than their import competitors for the first time, according to J.D. Power and Associates’ 2010 U.S. Initial Quality Study.
The industry average for initial quality is 109 problems per 100 (PP100) vehicles in 2010, up one point from 108 in 2009. Initial quality for U.S. brands increased four points in 2010 to an average of 108 PP100, which is higher than import brands’ score of 109 PP100 this year.
Ford ranked fifth in J.D. Powers’ list of automotive brands and initial quality.
"Domestic automakers have made impressive strides in steadily improving vehicle quality, particularly since 2007," said David Sargent, vice president of global vehicle research at J.D. Power and Associates. "This year may mark a key turning point for U.S. brands as they continue to fight the battle against lingering negative perceptions of their quality. However, there is still a long road ahead, and domestic manufacturers need to consistently prove to consumers that they can produce models with quality that equals or beats that of the import brands."
The 2010 Initial Quality Study is based on responses from more than 82,000 purchasers and lessees of new 2010 model-year vehicles surveyed after 90 days of ownership. The study was conducted between February and May 2010 and has been done annually for the past 24 years.
These types of surveys can be very helpful to car shoppers to help them narrow down their choices or even choose one automotive brand over another.
2010 Nameplate IQS Ranking / Problems per 100 Vehicles
Industry Average 109
Land Rover 170