Chrysler has got to get it together. The company is facing extinction if they don’t turn around, and fast. No better proof for my argument is needed than the announcement made by the company recently that they would be closing the factory that produces its brand-new, full-size hybrid SUVs.
The 2009 Chrysler Aspen Hybrid and 2009 Dodge Durango Hybrid have barely been on the market for a couple of months and already the factory that makes them is being shut down. In fact, the Environmental Protection Agency (EPA) have just released its official numbers on these models, that’s how new they are.
A Chrysler spokesman revealed to Edmunds.com that the company is hastening the closure of its Newark, Delaware plant because of "freefalling sales of fullsize SUVs." Production at Newark ceases on Dec. 31. This date is almost a full year ahead of Chrysler’s previously announced schedule.
With all the market hoopla about how hybrid technology can save the full-size SUV, it’s becoming more and more evident that this is a mountain that most manufacturers will not be able to climb. Though none have been announced, prepare for a great heap of incentives to be attached to the remaining models. Though I can’t wholeheartedly recommend a car that has had no time to mature in the market, this could be a good opportunity to save money if you need a full-size SUV. The fact that they are hybrids can only add to the savings, at least in the immediate future.
Source: Auto Observer