In an effort to bring Chrysler closer to its customers and vice versa, the automaker’s top 300 executives and directors will be calling customers to ask about their satisfaction under a new Customer First program, reports the Detroit Free Press.
Can you imagine having Chrysler CEO Bob Nardelli (pictured below) call you to ask how happy you are with your vehicle? That could be an interesting phone call!
Under the new program, company executives will take turns in the customer call center as well. They also will be competing during the next three months to see who can generate the most successful sales referrals.
Nardelli said that all company employees must understand the importance of customer service and sales and that these two aspects are everyone’s responsibility, not just that particular department.