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Cadillac Follows Lincoln's Free Maintenance Offer With its Own Program

By Liz Opsitnik
Monday, Jun 21 2010 13:31

After rival Lincoln announced Friday it is offering free maintenance throughout the summer, Cadillac followed suit today with its own free maintenance incentive. Cadillac's free maintenance program is good on new 2011 models for the first four years or 50,000 miles. Lincoln's offer is good for three years or 45,000 miles, so Cadillac's offer is longer.

The incentive program, called Cadillac Premium Care Maintenance, covers scheduled oil changes, tire rotations, replacement of engine and cabin air filters and a multi-point vehicle inspection.

Cadillac SRX

Buyers of the Cadillac SRX and any other 2011 model will receive free maintenance for four years or 50,000 miles.

"Cadillac is adding Premium Care Maintenance as a way to extend customer service beyond the sale," Kurt McNeil, vice president of Cadillac sales and service, said in a statement. "The program is designed to raise satisfaction for owners by ensuring access to expert service. It should lead to higher loyalty rates for dealers by establishing them as a valued resource for our customers."

"Cadillac rates among the industry's best in customer satisfaction, but we have room for improvement," McNeil said. "Cadillac Premium Care Maintenance is another step in our goal to set the standard for the industry in customer service."

An incentive program like this could save shoppers a lot of money over the length of the program. Since Cadillac's free maintenance program is longer than Lincoln's, buyers might save more money on the scheduled maintenance. But, Cadillac's incentive doesn't cover brake pads and wiper blades like Lincoln's does, so it covers fewer items. Between oil changes, tire rotations, air filters and inspections, you could save anywhere from several hundred dollars to about $1,000 with Cadillac's incentive.

Cadillac is offering 60-month 0% auto loans on its CTS, CTS-V, CTS Sport Wagon, DTS, Escalade, Escalade ESV, Escalade EXT and STS in June. Buyers can also take advantage of 1.9% financing on the SRX crossover this month. Cadillac has low lease rates on all five models in June. The CTS can be leased for $429 a month for 39 months with $0 due at signing.

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Confused or unsure about some of the car loan terms used in the article? Click here for our Auto Loan Glossary.



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