Just two weeks after we learned that 20% of all orders for the Chevy Silverado 1500 and GMC Sierra were going unfilled because of a supplier issue and surmised that transaction prices on the newly redesigned for 2014 trucks would probably go up as buyers found themselves with less bargaining power, GM has taken the onus of charging more off of dealers and raised the starting price of the trucks by $1,500.
GM has raised the starting price of the 2014 Chevy Silverado 1500 and 2014 GMC Sierra by up to $1,500, according to Fox Business News. Fox Business News doesn’t have a new starting price on the trucks, so the actual effect on buyers is yet to be seen.
GM will also be offering up to $1,500 cash back on the half-ton pickups, which seems to balance out the price increase, but will have the added benefit (for dealers) of making the buyer feel like they’re getting a deal right off the bat and reducing the amount of haggling. All in all, this price increase seems to be a case of GM throwing dealers a negotiating tool with customers in exchange for the decreased supply they’ve been saddled with.